About us - SAS ILOLI

Company Profile

One-stop support for overseas expansion and market development in France and the EU

At ILOLI, we support the expansion of traditional crafts, local resources, and tourism content from across Japan into the European market, with a strong focus on France. Our mission is to accurately communicate the value of exceptional products and experiences, helping to build awareness and distribution channels locally.

We specialize in three main fields: crafts, food, and tourism—all centered around high-value offerings that emphasize materials, techniques, and storytelling. Based on local market needs and consumer perspectives, we provide multifaceted support for businesses and organizations looking to enter the European market.

We act as a bridge between Japanese creators and European consumers—translating not just language, but culture.
From product planning to sales, exhibitions, and promotion, we offer integrated, end-to-end services.

Our Services

1. Market Research & Local Analysis

We evaluate product compatibility with local markets by researching consumer behavior, competitors, price ranges, and cultural context.
Practical data to inform your strategy.

2. Branding & Product Development Support

We assist in creating compelling, locally resonant products through brand concept development, naming, storytelling, and visual design.
Build products that connect and stand out.

3. Trade Show & Pop-Up Event Support

We organize trade show participation, pop-up events, and product sampling to create direct engagement opportunities with consumers.
Ideal for market testing and brand visibility.

4. Media PR & Promotional Support

We enhance brand value through collaborations with local media, influencers, and industry insiders, along with translation, copywriting, and promotional materials.
Strategic communication tailored to your audience.

5. Sales & Business Meeting Support

We help facilitate business relationships through buyer matchmaking, interpretation, on-site coordination, and sample provision.
Smooth connections with local buyers.

6. Export & Trade Operations Support

We provide end-to-end support post-deal: documentation, invoicing, logistics, payment negotiation, and customs clearance.
Reliable assistance from deal to delivery.

Founder’s Profile

Tomomi Minami-Herbin
Born in northern Kyoto Prefecture, Tomomi spent her 20s in the US and Japan before relocating to Paris in 2003.

After working in software development for over a decade, she shifted focus to Japan’s artisanal heritage and entered the field of traditional craft market development in 2016.

As the manager of the Paris showroom for the Association for the Promotion of Traditional Craft Industries, she led local exhibitions and sales in France. She also worked on projects commissioned by regional governments, promoting Japanese crafts in the European market through sales and PR support.

In 2023, she founded SASU ILOLI, a French-based company specializing in market entry support for Japanese businesses.

With over 10 years of on-the-ground experience, strong local networks, and in-depth knowledge of French consumer trends and distribution structures, she continues to support the global development of Japan’s craft, tourism, and food industries.

“Connecting Japan’s heritage and innovation with the world for generations to come.”